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How to Control Product Reviews on Amazon?

Product reviews, to a great extent, influence other buyers and are very crucial for the online sellers. Buyers are inclined to the reviews and feedbacks from other buyers who have already bought that particular product and used it. Positive feedbacks can give a good rise in product selling whereas negative one can drop sales tremendously. Getting too many negative reviews on a platform like Amazon can lead to the seller account suspension. It is quite obvious that the sellers should keep a track over each and every review on their online products and take appropriate action on it, on time before it can make any damage to them.

You can easily keep control over the product reviews on Amazon with some simple actions. Here are some ways that will help you to deal with this issue.
  1. Getting instant notifications on every new and old product review
It is very important to act on negative reviews instantly to avoid the loss. It can actually make your sales come down. Sellers need to react very fast on negative feedback to reduce the damage. Manual checking for new reviews will not work in this case. You must start getting automated instant notifications on all the reviews and without wasting a single moment you should focus on reacting to the negative reviews and get them rectified.
  1. Develop yourself using positive reviews
Analyzing the reviews and feedbacks and finding out how you can improve your product listing may result in a significant rise in the sale. Positive reviews generally contain valued information regarding your products. Try to find out the features that constantly get pleasing feedbacks. Highlight all such features in your product description using bullet points.
You can use the filters to show all positive reviews for a particular product for a limited time period. It will also help to boost up your sales.
  1. First of all, act on the most damaging reviews and feedback
Sort out the product reviews by their effect on the overall rating of your products. Find out which one is the most negative. Then focus on that review. You can reply on the comment on Amazon directly to ensure smooth workflow.
  1. You can edit your reviews on Amazon.
The Amazon sellers can edit or delete their product reviews from their profile as follows:
  • On your seller central page, go to your profile.
  • Find the review that you want to alter, in the Community activity section.
  • Then by selecting, Edit reviews or Delete review from the options available you can do the alteration as per your wish.
  1. Approaching the third-party service providers
Amazon helps the sellers to keep track of the progress of their business. But it is a quite time-consuming process to manage and optimize customer feedback, product reviews and overall seller ratings. Also to avoid delay and taking the wrong action on reviews that may cause serious harm, sellers should approach the third party service providers. Vintek System is one such third party service provider for Amazon sellers to manage customer feedback and related issues. It is always helpful to take experts' guidance when there are any issues regarding e-commerce business.
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