Deactivation Amazon Accounts? Secret Step to Get Your Products

Amazon is the best place for selling products online

Amazon is a marketable channel for retailers, both on and offline–a standard Amazon sellers admit, and one which requires they follow Amazon’s very specific guidelines.

For sellers who don’t follow Amazon’s rules, Amazon isn’t hesitating about suspending accounts.

Actually, Amazon representatives will honestly note that Amazon has many automatic triggers which suspend seller accounts.

Amazon sellers are suspended frequently, with little expectation for sellers who have been flagged (correctly or no) by Amazon.

And Amazon.com sellers are so tough by the reliability, that you’ll find very little sympathy for impacted retailers on the Amazon support forum. Replies are rather brutal:

For Amazon seller who has been suspended on the market place, an important amount of marketing, profit is at risk, and there’s not much of a positive outlook for getting reinstated on Amazon.

While there may not be a magic bullet to reinstate products on Amazon once a seller has been suspended- there are significant steps retailers can take to address Amazon’s anxieties, and potentially get back to selling on the marketplace.

1) Investigate Amazon’s Reasons for Suspension

Amazon will notify you of the cause for your suspension, but it may not always be openly clear how your account violated Amazon policies, not to state Amazon’s language is usually quite technical. Preview your Seller Central to recognize any areas Amazon might be flagging.

Below are the top reasons Amazon suspends seller accounts.

Poor Seller Performance

Amazon is pretty tough on its seller performance metrics. If you score low for customer feedback, cancel too many orders, or don’t have timely shipping, Amazon is liable to suspend your seller account.  

“Amazon has been progressively enforcing their product content policy as it pertains to titles, images, back-end search terms, bullet points, and descriptions. We’ve seen this in the form of both ASIN suspensions and, if violations continue, full account suspensions,” says Pat Petriello, Senior Marketplace Strategist at CPC Strategy.

Guarantee your seller performance goals constantly hit or exceed Amazon’s minimum targets:

• Order defect rate: < 1%
• Pre-fulfillment cancel rate: < 2.5%
• Late shipment rate: < 4%

Seller Policy Violation

Ideally, Amazon sellers must comprehensively know Amazon requirements before signing up to sell, and regularly audit product information to guarantee Amazon’s requirements isn’t being violated (and or they haven’t changed).

Amazon sellers must regularly:

• Audit product information to guarantee it matches Amazon’s policies
• Become well-known with Amazon policies & agreements (you’ve agreed to them after all).
•  Follow Amazon news to make clear that Amazon hasn’t updated any necessities.

If you’re familiar with all of Amazon’s rules, it’s simpler to avoid violating them, and you’ll have more wiggle room to confer when you’re suspended.

Selling/Displaying Restricted Products

Amazon has strict rules for a reason- to preserve high quality for product information and inventory. Restricted products are recognized by Amazon to guarantee customers aren’t seeing products which don’t align with Amazon’s ideals.

Alike to Amazon Policies, it is important to prevent guarantee you’re not listing restricted products in your product information. Amazon goes so far as to promote other sellers to report violations.

We’ve seen that Amazon can get a tad overzealous when flagging restricted products, a trend associated with health products (among other categories) where items are wrongly flagged. In this situation, it’s important to stay on top of your Amazon account to catch notices promptly and contact Amazon support as soon as probable.

2) Appeal the Suspension

Amazon promotes sellers to appeal a suspension, which you can do within Amazon Seller Central (Seller Central>Performance> Performance Notifications> location suspension notice> Appeal.

Summarize your appeal before you contact Amazon.

What You require to Appeal an Amazon Suspension

• Recovery ‘Plan’ that signifies how your store will address Amazon’s identified issue.
• Clear, tangible steps which you or your store will take, and how they will avoid alike issues from happening in the future.
• Think to sandwich in some of your positive store attributes on Amazon to emphasize its value to the marketplace.

Amazon’s suspension respond can frequently take up to 48 hours, but you can also follow up with CPC’s tested secret suspension step to enlarge your probability of getting reinstated.

A word of suggestion from Jeff Coleman, VP of Marketplace Channels at CPC Strategy:

‘’When making your case to Amazon for account reinstatement, don’t get defensive or harsh and don’t treat the person on the other end of the line as if they’re the reason for your problem. They’re just another person answering to your request, so get them on your side. Explain what happened and share what steps you’re going to take to correct the issue so it doesn’t occur again. In other words, provide that person a reason to support you.”

3) Amazon Suspension Appeal Secret Step

On top of appealing to the suspension within Seller Central, the seller can email a proper plan of action to seller-performance@amazon.com which appeals to Amazon’s TRMS (Transaction Risk Management Team).

The Plan of Action must:

• Be on proper letterhead.
• State if the seller is working with a Solutions Integrator for inventory feeds, etc.
• Recognize the issue as to the original block.
• Summarize all the quality process that seller has in place now and will have in place on Amazon to guarantee good user experience.
• Be optimistic or proficient in tone.

While we have seen major success with this third step, it is not an assured solution and does not always guarantee Account reinstatement.

At the end of the day, every the seller must focus on adhering to Amazon’s brand policies, reminds Coleman:

“Amazon’s primary aim is to do what’s in the customer’s top interest. There are thousands of policies that can be hard to interpret, or even memorize, but if you evaluate your actions based on whether or not they’re in the customer’s best interest, you’ll constantly be on the ‘right side of the law’.” For any query related to Suspended account just call us on +1-844-444-4171.